In-store branding, consumer experience is the most important factor to improve the bottom line. In-store branding includes signage’s, wall graphics, outdoor branding, In-house fabrication, etc. Sales promotion at a retailer’s location with bundled offers, product demonstrations, special discounts, expert advice, product samples, etc. called in-store promotion. In Store branding is a vital medium in attracting new customers and ultimately increasing sales. Good point of in-store branding grabs the attention of customers immediately, then it entice them to investigate. The most important advertising tool for any retailer is his own store. Every store have its own in-store branding strategy and long term plan. In store branding material is changed regularly to attract existing and new customers to the store. The most commonly used material in in-store branding is Vinyl with Digital Printing.